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How to Research a Prospective Employer


You will most likely need to conduct research on companies -- when you get in front of a company, you want to show you're actively interested in working for them. It's very important that you can speak intelligently to the interviewer about the company, so if the company just announced a major new product launch, for example, come prepared to talk about.

Impress the companies with the homework that you've done.

There are several excellent sites that can help you conduct this needed research, in addition to regular searches on the Web.

http://www.dialogweb.com/
http://www.hoovers.com/
http://www.news.com/
http://www.lexis-nexis.com/
http://www.dnb.com/
http://www.uniworldbp.com/

Other places to dig up the dirt:

You can find excellent information about companies by checking out their annual reports, which provide detailed financial information plus information on divisions and key executives. Another excellent source for information is the 10Q (quarterly) reports that companies must file with the SEC.

Also check out information in company-provided recruitment and marketing brochures, but don't use these as your sole source of information -- it's often the good news that the company wants you thear. Also check out trade publications, community papers and company directories.



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